Monday, January 02, 2006


The Medium Is The Message

This story in today's Toronto Star is entitled: A Subtle Difference. It describes how the Stephen Harper of this election campaign has evolved from the Stephen Harper of the previous campaign. However, that's not the real story here.

The real story is the subtle but pathetically obvious difference in how stories about Stephen Harper and the Conservative campaign are now being handled by the Toronto Star. There are still obvious signs of gratuitous disdain - holding their editorial noses if you will. For example, "After spending a good part of the day travelling (an old political axiom holds that you can't do any damage to yourself when you're in the air)..... "

And the piece is entirely cosmetic - God forbid that they should actually examine Conservative policy even though their blood brothers in the Liberal party have provided virtually none of their own.
Nevertheless, recent pieces by various TS scribes are undoubtedly a bellwether of the political pulse of the all important Ontario electorate and therefore, its significance cannot be overstated.

In plain English, the political tide is finally turning in Ontario and the media types, like a herd of cud-chewing cows, are heading one by one for the grass on the other side of the political fence.

A subtle difference indeed.


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